Ethnographic Future Research – EFR
Abstract
This article describes some basic definitions, basic EFR structure, EFR interview, pattern delineation, data analysis and interpretation, and report writing in Ethnographic Futures Research (EFR). EFR is a cultural futures research methodology invented by Prof. Emeritus Robert B. Text or of the Stanford University. The goal of EFR is to improve the reality of people's lives in the future. EFR uses a scenarios approach to elicit three scenarios: optimistic scenario, pessimistic scenario and the most probable scenario.
References
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