The Satisfaction of Thai Tourists Who Visit Nakhon Pathom

Abstract

          The research aimed to study the satisfaction of Thai tourists who visit NakhonPathom. The population is Thai tourists visited NakhonPathom during July - August 2013.  Tool used to collect the data was questionnaire used with Accidental Sampling method. Data analysis made by using Software Package. Descriptive statistics used with research were Mean, Percentage and Standard Deviation. Data has been described by t-test and One-way Anova, If found difference between mean there will be test the difference between the paring means by using Scheffe and found its correlation by Chi-square and Peason Correlation.

           The result showed most tourists were women aged between 41 - 50 years old, had education level under High School, worked as traders/private entity, monthly income between 10,001 - 15,000 baht. The result can conclude the behavior of Thai tourists who visit NakhonPathom found that tourists known attractions from Internet. Reason for the visit was they need to relax. Most of them visit Nakhonpratom during Saturday - Sunday by using private cars. They had travelling expense about 1,001 -5,000 baht. The result by overall showed that they were satisfied with the destination at high level. As considered on each aspect found the high level of satisfaction in all terms as followed: the promotion, facilities, the development of tourist attraction, the personal development at tourist attraction and security to tourists, respectively.