Study and Mascot Design for a Private University in Nakhon Pathom Province

Abstract

          The current research aimed to study and design mascot for a private university nakhon pathom province.  Moreover, it investigated the satisfaction of the target group to the university's mascot. The research steps were, first, the researchers design the university mascot then it was evaluated by the graphic experts and the university senior personnel.  The mascot then was shown to the target groups. The target groups were 60 University students and 30 University personnels. The number of sample came from krejcjc and morgon (Bunchom Sisaaad, 1992; Nirat Sudsang, 2005: 48-49).  The satisfaction data ranges from 5-1.  5 means very satisfy, 4 means satisfy, 3 means so-so, 2 means not really satisfy, 1 means not satisfy at all.  The findings demonstrated the following results.

          1. The mascot design of University according to the senior personnel's opinions, the sample very satisfy with the graphic design.  Each area, the results showed the strengths of the mascot has international aspect, the mascot is easy to remember for young adults, the uniqueness of the mascot with little details, the colors are appropriate and were not too colorful, the mascot represented the University characters and caught people attention respectively.  The lowest mean showed that the mascot is suitable for bachelor degree students.  The experts commented that the designed mascot was neutral in terms of shape, height, and costume. It is appropriate for further development for faculty and schools in the future.

          2. The study of satisfaction showed that 2.1 the overall of satisfaction of the university personnels and students for mascot are high (μ= 4.33, σ= 0.36).  When it is investigated in each aspect, The satisfaction is very high are mascot use suitable and balance color (μ= 4.56, σ= 0.65) and mascot has remembered format ang good recollection. The satisfaction is high order form average are suitable mascot for student in bachelor degree (μ= 4.48,  σ= 0.73), suitable detail and characterized mascot μ= 4.32,  σ= 0.71), individuality mascot showed  University characteristic and has attracted to spectator (μ= 4.30,  σ= 0.39), and mascot is and Internation manner (μ= 4.10, σ= 0.75).