Influence of Satisfaction, Quality of Service and Trust on Customer Loyalty : A Case Study of the We Home Construction Material Store Yasothon Province
Abstract
This research aimed to study the relationship between satisfaction, Quality of services, trust and Yasothon Province. And the factors that influence the customer loyalty of We Home Construction customer loyalty of We Home Construction material store material store Yasothon Province. The samples were 421 customers who have used .Research tools included questionnaires about their opinions on satisfaction, Service quality and trust and customer loyalty. Statistical analysis was completed using Percentage, Mean, Standard Deviation, One-Way Analysis of Variance, Pearson Correlation and Multiple Regression.
The results showed that the customer loyalty of We Home Construction material store material store Yasothon Province had correlate on the satisfaction, quality of service and trust with a statistically significant level of 0.01. And factors satisfaction, quality of Service and trust had an influence on the customer loyalty of We Home Construction material store material store Yasothon Province with a significant level of 0.05.
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