The Way for Excellence

Abstract

          Trade plays an important role in globalization. Trade competition has spurred rapid change around the world not only in terms of economics, politics and innovation, but also in information technology. Administrators and have to adapt and develop themselves to realize the high for creating customer satisfaction in a competitive setting.

          The best starting point in the development of an organization is self-consideration of  issues important for survival by using good-quality tools for self-assessment. In this context, the criteria of the Thailand Quality Award of the Ministry of Industry, which were developed from the Malcolm Baldrige National Quality Award, are valuable. Those criteria the following aspects : leadership, strategic planning, customer and market focus, management analysis, and knowledge management, human resources focus, process management and business results.