The Model of Health Tourism Management Center

Abstract

          The purposes of this study was to present the proposed model of health tourism management center. This research was a qualitative research using focus group discussion. The samples were 11 specialists and academic health professions. The results were as followed;

          The model of health tourism management center, It was found that the composition of the management center consists of health information unit, health tourism program, and health tourism destination center. All three unit centers should coordinate in harmony to provide visitors. This center has been serving all as one-stop service driven management center of health tourism through the promotion by the channel of social media. The researcher recommends that the health tourism in       Thailand should be driven through emphasizing on image building for Thai traditional medicine as well as Thai wisdom. The activities can be achieved through the combination of the policy formulation done by the government sector and marketing done by the private sector.