Service Mind to Work Excellence: Role of Supportive Staffs

Abstract

          Service mind is a heart of service industry. Good service providers must demonstrate appropriate behaviors including demonstrating a willingness to help others, giving a full attention to customers and focusing on their benefits without expecting anything in return. Service mind of personnel is very important for the organization, especially for supportive personnel who are responsible for delivering both internal and external service.

          The purpose of this article is to present the meaning and the importance of service mind, the roles of support personnel in supporting the operations in the organization, and reinforcing factors that maintain service mind.  Good service mind includes providing service with a smile, being polite, being enthusiastic, responding quickly, reducing some difficulty, having a quality, being open-minded, and accepting suggestions to improve service on the basis of good governance.  In order to meet the needs of clients and to promote the flexibility in operations according to the mission of the organization, service mind is a heart of service. Moreover, individuality is important for any personnel who provide excellent service with intellect, value and attitude.