Effectiveness of health literacy programs with "health coaches" and social support to promote exercise behaviors among village health volunteers
Keywords:
health literacy, health coach, body mass index, exercise behavior, social support, waist circumferenceAbstract
Village Health Volunteers (VHVs) play a crucial role in Thailand's public health system. However, many have been found to be overweight and obese, putting them at risk for chronic non-communicable diseases. This research aimed to evaluate the effectiveness of an integrated health literacy program with health coaches on exercise behaviors, body mass index, and waist circumference among Village Health Volunteers. This study employed a quasi-experimental design using a two-group pretest-posttest approach. The sample consisted of 64 overweight Village Health Volunteers, divided into experimental and comparison groups of 32 participants each. The program was implemented over 10 weeks. Data were analyzed using paired t-test and multiple linear regression. Results showed that the experimental group had significantly higher health literacy scores than the comparison group. Exercise behavior in the experimental group increased from 13.93% to 16.93%, while decreasing in the comparison group (Mean difference 4.03; 95% CI: 3.22-4.85; p<0.001). Body mass index in the experimental group decreased from 27.89 to 26.53 kg/m² (mean difference 1.74; 95% CI: 1.04-2.11; p<0.001), and waist circumference decreased from 96.84 to 95.46 cm (mean difference 1.49; 95% CI: 0.72-2.26; p<0.001).
This study concludes that the integrated health literacy program with a health coach system had significant positive effects on elevating health literacy, increasing exercise behavior, and improving physiological indicators. Key success factors included the application of the "Buddy Health Friend" social support system together with the digital innovation "HUG SUKKAPARP" web application.
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