Network Capacity Development by Applying Social Marketing Theory within Health Belief Model for Prevention Solving the Dengue Hemorrhagic Fever problem High Risk Areas, Regional Heath 8

Abstract

Dengue fever is still an important problem for Regional Health Office 8^th. The number of those affected by dengue fever is increasing in every province,leading the researcher to use the concept of participatory research to develop network capabilities for prevention and treatment of dengue fever, Therefor,the researchers apply social marketing theory and Health belief model for Disease Prevention to solve Dengue Hemorrhagic Fever problem in 4 provinces: Loei,BuengKan,Sakon Nakhon,and Nakhon Phanom.Specific districts with dengue outbreaks were selected.The sample group was the network of health personnel, volunteers, representatives from local government organizations, 162 teachers, and 1,360 participants.Researchers conducted the research, according to these following procedures: 1)Determine areas for capacity development 2) Establish a communication plan by applying social marketing theory in conjunction with health advice 3) Follow up operations 4) Assessment of the plan’s outcome using data which were collected using questionnaires, activity log forms in order to make plans and track forms. Data were analyzed by descriptive statistics and classification of issues. The study finds that local network development made progress through sharing experiences, problem analysis and planning to prevent dengue fever. The social marketing theories were also applied as follows: 1) jointly prepare a communication plan and public relations using media, pamphlets and broadcast 2) Random surveyof Aedes aegypti larvae and cross-evaluation at the village level. And 3)campaign for household cleaning.The Evaluation of the health knowledge and behavior of the subject before and after finds that the knowledge of the sample group increased. Before the operation, the knowledge was 64.19%, after the operation, it increased to 85.00%.In terms of people’s behaviors,at the pre-perational behavior was at a very reasonable level, 80.59%,and post-operational behavior increased to 89.21% and the death rate decreased compared to the year before.
Summary.The principles of application of socialmarketing theories and correct health advicec an be used to strengthen health literacy in disease prevention and control.Measures for Integrated Vector Management (IVM) and Citizens Participation in Dengue Prevention.