Marketing Strategy of Cigarettes Shops Selling in Bangkok, Thailand

Abstract

The purpose of this survey study was to describe and analysis of marketing strategy of tobacco productsin each category of tobacco products sellers, and to explore new forms of available tobacco products in the market. A nonprobability sample 5,000 cigarettes shops was recruited from the number of each 50 district zone,100 number of stores 5,000 cigarettes shops. All participants were individually in-depth interviews by the principal investigator in a private area. An observation which is not engages in this study. The product was tested
as well. The collecting data was during November, 2014 – December 2014. Analysis was using the content analysis.According to the results from the analyses, there are different levels of entrepreneurship, marketing strategy of cigarettes selling as following: 1) agents with campaign strategy create a motive. The price was reduced in case of buying in large quantities. The highest proportion (76.4 percens of agent) is the second to be
held and the annual banquet and wedding favors are smoking out the new percentage is 10.6. Smoking basket is 7.5 percent. 2) there are the strategy campaign and motivation to sell cigarettes per retail store. There was relatively little proportion compared to all the stores, which include issues of discounts and freebies, xanthan gum, cigarette boxes, where plates of these symbols advertise particular cigarette brands. 3) various types of retail outlets include convenience stores, grocery and showo up the store brand/loo envelopes cigarette. There were 8.57 percent of stores keep smoking in closed cabinets and solid all the time and74.14 percent in the opposite direction, no cigarette sales 48.3 percent, have advertising or public relations rates 26.8 percent. The important findings from this research can implication in public health sectors. It should be adjusted to the relevant act. In any case, this whole supplier breaks from the findings of this research. The share of sales of some cases can be made because the real intentions of the cigarette operations. Youth have the difficult to access
cigarettes.