Research and Development of 4 Dimensions and 6 Paradigm Shifts of Business Model in Silver Age Population, Chaiyaphum, Thailand
Keywords:
Research and Development, Business Model, Silver Age, Smartphone applicationAbstract
This research aims to study the situational perspective of 4 business dimensions in the silver-age health service system, develop a silver-age business model based on health behaviors and the participation of 6 paradigm shifts, and examine the results of implementing the application in pilot areas of Chaiyaphum province. The mixed-method research collected data from 388 participants for quantitative research and 45 participants for qualitative research, covering 14 districts. The research was divided into 3 phases. Results showed that most silver-age individuals had primary education level and household income less than 30,000 baht per year. The most common chronic conditions were hypertension, hyperlipidemia, and diabetes. In the B2C business dimension, most elderly had never purchased products online; those who did preferred using Lazada, Facebook, and Shopee, spending 100-299 baht per transaction. The business model development used analytical tools including Business Model Canvas, resulting in 5 models. The highest-scoring models selected were “Online store for elderly products with fast ordering and delivery system” and “Community convenience store for elderly products,” which were integrated into a combined model. The application evaluation showed high effectiveness in health assessment with high correlation coefficients for activities of daily living (0.97), body mass index (0.94), and sleep quality (0.91). Most project participants (91%) believed that current social, political, and economic environments are conducive to participation in developing elderly care models.
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