Factors Influencing Behavioral Intention with The Tobacco Product Control A.D. 2017 among Entrepreneur of Community in Phitsanulok Province
Keywords:
Intention, Tobacco Product Control Act 2017, EntrepreneurAbstract
This cross-sectional analytical research aims to study the intentions and factors influencing the intentions of entrepreneur in Muang Phitsanulok District, Phitsanulok Province, to comply with the Tobacco Products Control A.D. 2017 The sample group comprised 178 shop owners. Calculate the sample using Daniel's formula for estimating the population mean.1 Data were collected using a questionnaire with a reliability coefficient ranging from 0.76 to 0.93. The data were analyzed using descriptive statistics and stepwise multiple linear regression analysis.
The results showed that the majority of the sample were female (78.10%), with an average age of 51.20 years (S.D. = 10.10). Most had completed high school education (28.70%), had never smoked (88.80%), were shop owners (48.80%), had operated their shops for less than 5 years (45.50%), sold tobacco products (48.30%), had received advice (70.20%), and had been inspected and warned (88.80%). Their shops were located near community areas (86.0%), and the type of tobacco products sold were mostly cigarettes (82.60%). Most had never been prosecuted (94.40%). The sample group had moderate levels of knowledge, awareness, and motivation regarding compliance with the Tobacco Products Control Act B.E. 2560 (44.90%, 83.10%, and 81.50%, respectively). The level of opinion is that they want and intend not to sell individual cigarettes at 78.7% and 78.1% try not to sell cigarettes to persons or customers suspected to be under 20 years of age (75.8%) The study found that the factor influencing the intention to comply with the Tobacco Products Control Act B.E. 2560 was knowledge (Beta = -0.197, p-value < 0.001), which could predict 3.30% of the shop owners intentions. Therefore, relevant agencies can use the findings of this study to plan and formulate area-based policies, develop strategies, and enhance compliance models for entrepreneur with the Tobacco Products Control A.D. 2017
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