Promotional website for Phu Phan District, Sakon Nakhon Province (Featuring recommendations on herbal products and local tourist attractions)

Abstract

This research aims to develop and evaluate a public relations website for Phu Phan District, Sakon Nakhon Province. The primary objective is to present comprehensive information on local products and key tourist attractions, thereby promoting the local economy and enhancing the district's potential to a wider audience. Currently, Phu Phan District boasts significant natural and cultural tourist sites, such as Phu Phan National Park, Wat Phra Phutthabat Nam Thip, and Nam Phung Dam, alongside unique community products like indigo-dyed fabric and organic agricultural goods. However, this information is often fragmented and lacks a convenient, systematic channel for tourists and interested parties to access. Consequently, this study involved the design and development of a website based on User-Centered Design principles and modern web technologies, including HTML, CSS, and JavaScript. This approach ensures the website is aesthetically pleasing, user-friendly, and fully responsive across various devices. The website's content is systematically organized, covering detailed descriptions of major attractions, complete with photos, videos, travel routes, and contact information. It also includes a dedicated section for local products, detailing their history, production processes, and initial purchasing channels. Furthermore, an integrated map system and basic communication features were incorporated to maximize user convenience. Preliminary evaluation with target groups, comprising tourists and local entrepreneurs, revealed that the developed website is engaging, provides comprehensive and accurate information, and is highly beneficial for planning tours and purchasing local products. Most users expressed high satisfaction with the design and ease of use. These findings indicate the website's significant potential as a vital tool for promoting tourism and sustainably elevating the economy of Phu Phan District, Sakon Nakhon Province