Analysis of the Needs of Cultural Tourists of the Silver Age in Uthai Thani Province

Abstract

         The purpose of this research was to analyze the needs of tourists that affect cultural tourism management potential for the Silver Age group in Uthai Thani Province. A quantitative research method was used. Data were collected by using questionnaires. The sample group is Thai tourists aged over 55 years who have traveled to Uthai Thani Province. The sampling was based on probability, stratified, and they were divided into 8 districts, 50 people in each district, totaling 400 people.

         The study found that the demand of Silver age tourists as a whole was at a high level (4.08 average), with tourist attractions having the highest average (4.43 average), followed by safety (4.25 average) and local products and souvenirs (3.84 average). The overall potential of cultural tourism management in Uthai Thani Province was at a high level (mean 4.12), with the cultural tourist attractions having the highest average (mean 4.54), followed by tourism activities (mean 4.15), and community participation had the lowest average (mean 3.88). From hypothesis testing, it was found that the 7 Silver Age tourist demand factors had a positive effect on the cultural tourism management potential in Uthai Thani Province with statistical significance at the level of 0.01 and 0.05, namely safety, culture, tradition and way of life, convenience in traveling. travel tourist attraction Guided tours and guides and facilities by safety most influential. The study's findings can be applied by government organizations, academic institutions and neighborhood stakeholders can be successfully used as databases to construct plans, programs, and policies to develop the potential for managing cultural tourism in the Uthai Thani area.