The Relationship Model among Performance Management, Quality Management and High Performance Organization of Christian University of Thailand

Abstract

           The objectives of this study were to analyze the Relationship Model among Performance Management Quality Management and High Performance Organization of Christian University of Thailand. Two hundred twenty-on samples from any level of staff in the Christian University of Thailand. Questionnaire was used as a research tool for data collection. Five-level rating scale was applied for responses. Reliability of strategic management, digital technology management, and sustainable competitive advantage questionnaires were showed with Cronbach's alpha coefficient (α) = 0.975, 0.969 and 0.958 respectively. The collected data were analyzed by using the statistical programs: Stepwise multiple regression analysis including multivariate statistics, confirmatory factor analysis, and path analysis.
          The results from The Relationship model analysis revealed that Performance Management had direct effect on Quality Management significantly at α=.05 (path coefficient=.79), Quality Management had direct effect on High Performance Organization significantly at α=.05 (path coefficient=.59), Performance Management had direct effect on High Performance Organization significantly at α=.05 (path coefficient=.64), Meanwhile, digital technology management had indirect effect on the effectiveness of private universities in Thailand through excellence significantly at α=.05 (path coefficient=1.02), Thus, it would be recommended that the institutes should formulate a strategic plan for implementing OKRs in the performance management of institutional personnel for High Performance Organization to sustainable competitive advantage.