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Introduction: A research study of the consignee’s perspective during COVID-19 of Mae Fah Luang University students with the aim of studying the receiving behavior and to explore the relationship between behavior and satisfaction of receiving parcel delivery.
Methods: Data was collected through bachelor’s degree students from Mae Fah Luang University, Thailand, for their perspectives of receiving parcel behavior in COVID-19 pandemics. The analysis was conducted by descriptive analysis, reliability analysis, exploratory factor analysis, and confirmatory factor analysis.
Results: The majority of participants were received parcels less than five times per week and always wore a mask when receiving. The anxiety, reliability, and cleanliness were significant factors associated with parcel receiving behavior. The participants were most satisfied with the delivery policy and most concern about the cleanliness of the delivery companies.
Conclusion: Business providers should build a strong strategy for parcel delivery methods to promoting cleanliness, hygiene, and parcel safety. The public sectors should provide the education on parcel receiving behavior and support private sectors on hygiene condition for the society.
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