Developing a Model of Promoting Behavior in Preventing Electronic Cigarette Consumption among Youth in Bangkok Metropolitan

Abstract

This action research aims to develop and evaluate the quality of a model for promoting behavior in preventing electronic cigarette consumption among youth in Bangkok metropolitan consisted of two stages: 1) the development of a model for promoting behavior in preventing electronic cigarette consumption among youth in Bangkok metropolitan area, based on the theory of planned behavior and media literacy, combined with the application of the intervention mapping process to guide the model development, and 2) an evaluation of the quality of the model by 7 experts, selected through purposive sampling. Data analysis was conducted using means and standard deviations. The research findings revealed that the model for promoting behavior in preventing electronic cigarette consumption among youth in Bangkok metropolitan comprised 7 components: 1) principles and significance of the model, 2) objectives of the model, 3) users of the model, 4) target group of the model, 5) the process of for promoting behavior in preventing electronic cigarette consumption among youth, 6) evaluation of model implementation, and 7) conditions and recommendations for model use. The model's quality was rated as excellent. Thus, the study recommends applying the developed model to instill attitudes against electronic cigarette consumption, enhance the perceived behavioral control in preventing electronic cigarette consumption, promote media literacy regarding electronic cigarette advertisements, and foster intentions to engage in preventive behaviors, ultimately leading to actual preventing electronic cigarette consumption.