The Behavioral Development for Health Promotion Among Disc Jockeys in National Health Security Office Responsibility Region 7 KHON KAEN by Applying Social Marketing

Abstract

The objective of the Action Research is to investigate the behavioral development for health promotion among disc jockeys in National Health Security Office responsibility region 7 Khon Kaen. There are 80 Disc Jockeys as an experimental group applying social marketing and marketing mix 4 P’s. The methodology is based on questionnaire, and indepth interview. The analysis for general information is done by descriptive statistics and comparison both before and after Paired-Sample t-test at level of significance 0.05.

          Based upon the result of this paper, Disc Jockeys’ average knowledge – after investigation – is improved in the perception of the intensity of disease about risky behavior, the perception of opportunity to have risky behavior, the expectation of self-capability in health promotion, the expectation in the result of the health promotion, stress reduction statistics level of signifcance scores p-value < 0.001. Based on the result of health promotion activities for Disc Jockeys by utilizing marketing mix and persuasion for appropriate disease prevention, it shows that Disc Jockeys have a better behavior in health promotion.