ความต้องการและการตัดสินใจเรียนรู้ด้านสุขภาพผ่านสื่อออนไลน์ของอาสาสมัครสาธารณสุขประจำหมู่บ้าน จังหวัดชุมพร

Junjira  Klaybut; Theerawut  Thammakun; Araya  Prasertchai

Authors

Junjira Klaybut Student in Master of Public Health Program, School of Health Sciences, Sukhothai Thammathirat Open University
Theerawut Thammakun Associate Professor, School of Health Sciences, Sukhothai Thammathirat Open University
Araya Prasertchai Associate Professor, School of Health Sciences, Sukhothai Thammathirat Open University

Keywords:

Decision-making, Technology acceptance, Need, Health promotion programme, Online media

Abstract

This cross-sectional study aimed to examine the needs and decision-making processes regarding online health learning, as well as the influencing factors, among Village Health Volunteers (VHVs) in Chumphon Province. The target population consisted of 12,795 VHVs aged 18–59 years.
A sample of 373 participants was selected using multistage sampling. The research instrument was a researcher-developed questionnaire, which demonstrated a total Cronbach’s alpha coefficient of 0.96. Data were analysed using descriptive statistics and multiple linear regression analysis.
The results showed that needs and decision-making regarding online health learning were at a high level (81.6%; Mean = 81.95, S.D. = 2.60). Smartphone literacy was at a moderate level (50.1%, Mean = 7.09, S.D. = 1.11). Most VHVs had more than 15 years of experience (30.2%; Mean = 11.33, S.D. = 9.27) and were able to access the internet independently (70.2%; Mean = 6.82, S.D. = 1.30). Regarding technology acceptance, perceived usefulness had the highest mean score, followed by perceived ease of use. Analysis of factors influencing needs and decision-making in online health learning revealed that education level, years of work experience, smartphone literacy, internet access, and all components of technology acceptance significantly affected online health learning needs and decisions at the 0.05 level, collectively explaining 73.0% of the variance.

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