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An ethnographic approach is a type of qualitative research which is based on writing about people, to see and understand their real world, by the researcher for gathering deep descriptions and rich ethnographic data about their lives. The ethnographic method is gaining more popularity in nursing studies, especially in applied ethnography within a nursing field, with nursing routine and nursing experiences, using multiple data collection methods to complete a realistic pictures of the nursing cultural phenomena. In Thailand, the two main ethnographic studies that have been used focus on cultural behaviors and cultural performance aspects. With the diverse health care culture in the context of cultural differences in Thailand, an ethnographic approach is recommended in order to understand our patients, health professionals, and nursing care, which has real potential to make remarkably significant improvements to nurses, nursing and healthcare practices in Thailand. This paper articulates a concise knowledge about the use of ethnographic studies in general and highlights the information of using an ethnographic approach in nursing and healthcare. It is hoped this journal article provides sufficient explanatory information to support anyone considering undertaking ethnographic research in the future
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