Factors affecting the alcohol consumption behavior among people in Ta sub-district, Khuntan District, Chiangrai Province

Abstract

This survey research aimed to 1) study the alcohol consumption behaviors and 2) study the factors that affect the alcohol consumption behaviors among people in Da subdistrict. The sample were 18 to 59 years old. 360 participants were randomized by simple random sampling, data collected by using questionnaires, analyzed by frequency, percentage, mean, standard deviation, Pearson Correlation Coefficient, Biserial Correlation and Multiple Regression Analysis.

The result revealed that most were females (56.10%), aged at 30 to 44 years (37.00%), status married (49.40%), education level at bachelor’s degree or higher (32.50%), employed (32.50%), average income at 10,000 baht or higher (28.30%), had debts under 5,000(70.00%), alcohol affect to work and daily life(28.30%), did not have any underlying disease(85.00%), knowledge at good level( =12.10, SD.=3.32), attitudes were at a moderate (75.83%), perceived of self-efficacy were at a moderate (73.89%), familial relationships were at a moderate (76.95%), and access to alcohol was at a moderate (72.20 %) had social and familial support at a moderate (72.22 %), consumption behaviors level at 2 degree (24.00%) and factors that could predict alcohol consumption behavior among people of Ta Subdistrict at 17.40% including gender, alcohol access, and social and family support. (R² = 0.174 , Adj. =0.167 , F =25.008 , Sig < 0.001)