Medical Representatives’ Promotional Activities to the Resident Doctors in a Medical College
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Abstract
Introduction: The purposes of the study were to examine the frequency of calling and forms; of promotional activities being used by medical representatives to the resident doctors in a medical college and to gather the residents’ opinions about the activities and asked for their suggestions about the appropriate practice guideline. Object and Method: Questionnaires were used to collect data from 105 resident doctors in a medical college. The data was analyzed by using frequency, percentage and data grouping. Survey Result: Most of the residents have ever met the medical representatives (95.24 %) at the frequency of 1-3 times a month (68.57%). The most frequently used promotional activity was supporting the residents with stationeries, office supplies and some small gifts (92.38%). If the promotional activity was about the academic matter, the residents mostly had an opinion that it was appropriate one. But there’s an impassive and no opinion on the recreation activities. The most satisfied promotional activity was to support the seminar expenses (30.48%). There was a little difference between residents who agree and not agree that there was an influence from medical representatives’ personality, appearance, gender and grooming on good relationship building (50.48 % and 45.71% accordingly). Most of them thought that there was not an influence from promotional activities on their prescription behavior (60.00 %). However, they believed in the information given by the medical representatives if there were reliable supportive studies (61.90%). Most had positive attitude on the promotional activities (50.48%) and agreed that there should be a practice guideline for an appropriate action of resident (53.33%). Conclusions: Medical representatives have met almost all residents by using both academic and nonacademic promotional activities. The frequencies of meeting are rather often. Thus it is needed to issue an appropriate practice guideline between resident doctors and medical representatives.
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