The Effects of a Health Promotion Program Based on PBRI Model and Department of Health via Digital Media on Self-Care Behaviors of Pregnant Women with Anemia
Keywords:
health promotion program, PBRI model, digital media, self-care behaviors, pregnant women with anemiaAbstract
This quasi-experimental research aimed to: 1) compare the mean self-care behavior scores of pregnant women with anemia before and after receiving a health promotion program; 2) compare these mean scores between the experimental and control groups; and 3) compare mean hematocrit (Hct) levels between the experimental and control groups. The sample comprised 60 pregnant women with anemia who were receiving services at the Antenatal Care (ANC) Department of Buddhachinaraj Phitsanulok Hospital. Participants were selected through purposive selection and equally assigned to an experimental group (n = 30) and a control group (n = 30). The experimental intervention was a health promotion program based on the Praboromarajchanok Institute Model (PBRI Model) and the Department of Health guidelines, delivered via video. Data collection instruments included: 1) a personal information questionnaire, 2) an HCT record form, and 3) a self-care behavior questionnaire. The content validity index for all instruments was evaluated by three obstetric experts, yielding an Index of Item-Objective Congruence (IOC) of 0.87 for the video media and 1.00 for the self-care behavior questionnaire. The Cronbach’s alpha coefficient for the questionnaire’s reliability was .82. Data were analyzed using descriptive statistics and inferential statistics, including paired t-tests and Mann-Whitney U Test, with a statistical significance level set at .05.
The results showed that after the 6-week program, the experimental group had significantly higher mean self-care behavior scores than before the intervention (t = 11.799, p < .05) and significantly higher scores than the control group (z = -6.600, p < .05). Furthermore, the experimental group demonstrated significantly higher mean Hct levels than the control group (z = -3.971, p < .05).
This study suggests that a health promotion program based on the PBRI Model and Department of Health guidelines, delivered via video, can effectively improve self-care behaviors among pregnant women with anemia.
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