THE INFLUENCE OF SELF-ESTEEM AND SELF-CONTROL ON ELECTRONIC CIGARETTE SMOKING AVOIDANCE BEHAVIOR AMONG LOWER SECONDARY SCHOOL STUDENTS IN SONGKHLA MUNICIPALITY
Keywords:
self-esteem, self-control, electronic cigarette smoking avoidance behaviorAbstract
This predictive research aimed to examine the influence of self-esteem and self-control on electronic cigarette smoking avoidance behavior among lower secondary school students. The sample consisted of 443 lower secondary school students from four schools in Songkhla Municipality, selected using a multi-stage sampling method. The research instruments included a self-esteem scale, a self-control scale, and an electronic cigarette smoking avoidance behavior scale. The reliability of the instruments, as measured by Cronbach’s alpha coefficients, was .77, .87, and .98, respectively. Data were analyzed using descriptive statistics and stepwise multiple regression analysis.
The results revealed that students reported high levels of self-esteem (M = 3.26, SD = .40) and self-control (M = 3.37, SD = .39), while electronic cigarette smoking avoidance behavior was at the highest level (M = 3.56, SD = .44). Multiple regression analysis indicated that both self-esteem (Beta = .51) and self-control (Beta = .27) significantly influenced electronic cigarette smoking avoidance behavior at the .05 level. Together, these variables explained 52.0% of the variance in smoking avoidance behavior (R²Adjusted = .52, p = .001).
These findings suggest that self-esteem and self-control are important protective factors in preventing electronic cigarette use among lower secondary school students. The results can be applied to the planning and implementation of life skills enhancement activities that focus on strengthening students’ self-esteem and self-control. Furthermore, the findings provide fundamental evidence for the development of school guidance curricula and preventive measures aimed at reducing the initiation and continuation of electronic cigarette use among adolescents.
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