The Model of Mobilization Organizational Measures on Road Safety,Uthai Thani

Abstract

This research and development design uses a mixed method methodology that comprised of qualitative research and quantitative research. This research study was set up into three stage. Stage 1 aimed to studied states and problems of driving organization measures on road safety. The samples were 15 organization administrators and responsible person for through the road safety organization assessment. Stage 2 developed a model of driving organization measures on road safety,including 21 experts. Stage 3 evaluated organizations according to the model of driving organization measures on road safety, with five of failed assessment organizations. This research was introduced during 2019-2020. The data was collected by an analysis of the query documents focus group and questionnaires. The quantitative data was analyzed by using descriptive statistics, Paired Sample t-testand qualitative data were analyzed using content analysis. The results showed that a model of driving organization measures on road safety were 7 components included 1) Survey 2) Context assessment 3) Corporate policy announcement. 4) education 5) Campaign 6) Strengthening motivation and 7) Evaluation and follow up. An assessment the model of driving organization measures on road safety show that, the structure of components was the most appropriate. When considering sub-components as suitability , possibility , clarity , ease of use, they were High to very High levels. After actions model found that, the organizations had high quality in implementation of the model. The result of the evaluation on driving behaviors for road safety among personnel in the organization had significantly increased scores (P < 0.01). To effective and sustainability of the Uthai Thani model, it must be integrated to the collaborators of road safety networks at the provincial level and supported from organization Leader should be continuously offered, could lead personnel in the organization to compliance with road safety measures. The accident rate, Injury and death rate from road accidents would be decreased.