Disease Awareness Activities of Human Papilloma Virus Vaccines for Preventing Cervical Cancer through Mass Media in Thailand

Abstract

Introduction: Disease awareness activities of cervical cancer may lead to inappropriate medication use which may affect to the safety and economic value. The objective of this study was to examine the pattern of disease awareness activities of Human Papilloma virus vaccine through various media in Thailand including television, magazines, and the internet. Methods: This study the content analysis method. Results: It was found that the frequency of disease awareness activity was presented 47 times, which 23 times (48.94%) were found on the internet, 22 times (46.80%) in magazines and 2 times (4.26%) in some television programs. Most of the cases, the origin of the information was from the government sectors (17 times or 36.67%) and the most common pattern of presentation was shown in review articles (17 times or 36.17%). The fearing appeal was the most typical presentation (28 times or 59.57%). However, the presented data were scientifically incorrect (5 times or10.64%). On the websites, the connection of the disease awareness activities and the sponsoring drug companies could be identified by the brand product logo, the theme color of website, and the packaging of vaccine to match the specific number signifying the Human Papilloma virus stands. Moreover, the hotline contact numbers, which were sponsored by the pharmaceutical industry, were also available on the websites and magazines for consumers if they would like to learn more about cervical cancer. Therefor the responsible authority including the Thai Food and Drug Administration should regulate the drug advertisement policy more strict fully and proactively. In addition, more research on drug advertisement on the internet is necessary for a better policy development on drug advertisement control regarding consumer protection in this cyber era.