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Introduction: “Harmful cosmetics” can cause a lot of adverse effects and problems. Even though they affect the consumer’s physical and mental health, “harmful cosmetic” usage behavior still exist. The objective of this study to fnd the appropriate way to prevent such behavior. Method: Both quantitative and qualitative studies were used in the area of Muang and Warinchamrab District, Ubon Ratchathani Province, with 539 participants. Data were collected by using questionnaires and interviews, and data was analyzed by content analysis and descriptive statistics. Results: Facial cosmetic have the greatest attention paid to them by most from female teenagers. The most important purchase decision factors were a certifcate from the Thai FDA, a creditable brand name and consumer satisfaction. The consumers focused on nourishing face, sun protection and whitening qualifcation, respectively. Knowledge about facial cosmetics was at a low level. The consumer’s inappropriate purchasing were buying at discount market fairs for well known cosmetics, sharing cosmetic with others, and not testing for allergic before use. Allergies, rash and itching were found to be the most common adverse effects. Some of them used the “harmful cosmetic” for requirements of beauty. Conclusion: The appropriate way to prevent “harmful cosmetic” behavior is for the government to enforce the law strictly, provide cosmetic education for entrepreneurs and consumers, safe product of cosmetic test kit support, good inspirations for the consumer protection offcials, a strong surveillance network and instilling the correct values.
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