Main Article Content
Introduction: Most of the studies of communities’ drug use are lacking of social and cultural perspectives. They have also mainly been conducted in rural areas which may not properly describe drug use in urban areas. This study was to cover and complete the areas mentioned above. Methodology: The study was conducted in DonYa Nang community in Khon Kaen City, Thailand, during March to August 2010. Data was collected from ffty families that had members with age diversities by using fve methods; participant observation, in-depth interview, group discussion, feld note and photographs. Results: Through the various methods conducted, the research has concluded that drug use in this urban center was connected to consumerism, of which social class and/or status played a major role. The reason people within this urban center consumed drugs was because of the connotation of drugs that mainstream society has depicted, of which goods are produced to be “signs of drugs.” The underlying reasons and motivation behind drug consumption are the desires to conform to society; to not be “other” in relation to society as a whole. The upper-middle class used drugs to describe their personality, style, and to be a part of society. The lower-middle class consumed drugs in a pattern of “signs overlapping signs,” as a means of reducing this so-called “otherness,” in terms of fashion and modernity. Thus, because of drugs in the pattern of “signs overlapping signs”, an illusion of “otherness” is created. The marginalized groups used the “signs of drugs” to become equal with other groups in society. Further, the consumerism made the use of Ya – Chud (a combination of different drugs in the form of a capsule or tablet and packed in small plastic bags) in the city, old-fashioned and out-of-date. Conclusion: The study found that using drugs by people in an urban community connected them to consumerism and was related to the social class
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
In the case that some parts are used by others The author must Confirm that obtaining permission to use some of the original authors. And must attach evidence That the permission has been included
Chadbunchachai S, Ulvapark V, Eungpinichpong W.The muscoloskelatal pain be haviors and a model for solving the problem in the commu-nity : study in 2 villages, Northeast Thailand. Krung Thep Mahanakorn: Health System Research Institute; 2000.
Chuengsatiarsap K. Muksong C, Trunksisat N. Health Dynamics of self-reliance: Urban Section. Nonthaburi: Society and Health Institute; 2004.
Chuengsatiarsap K. Pluralistic Health Care System in Social and Cultural Dimension. Krung Thep Mahanakorn: Pimpdee; 2006.
Eawsriwong N. Cultural of Urban. Cities with urban culture and the changes in Bangkok Metropolitan Region. Krung Thep Mahanakorn: Princess Maha Chakri Sirindhorn Anthropology Centre. Silapakorn University; 1998.
Hongsamoot D. The study of YA – CHUD. Nonthaburi. Food and Drug Administration; 1992.Kleinman, A. Patient and Healers in the Context of Culture. Berkley: University of California Press; 1980.
Lock, Magaret. Encounter with Aging: Mythologies of Menopause in Japan and North America. Berkley: University of California Press; 1993.
Geest S, Whyte SR, Hardon A, Social Lives of Medicine. Cambridge: Cambridge University Press: 2002
Sringanyuang L, Hongviwat T, Pradubmuk J. Drug Use of Corticosteroids in Rural Section of Thailand, Social and Economic Situation and Characteristics; 1994.