The Experience of strategic management of Nursing directors in community hospitals

Abstract

This research is a qualitative study of phenomenology. The objective of this research was to study the experience of creating strategies of the nurse directors in community hospitals. Nine nurse directors of community hospital in Kanchanaburi province were the specific informants. Data were collected by in-depth interviews and data were analyzed according to Colaizzi’s data analysis guidelines. Verify data quality using Multiple Triangulation. The results showed: 

Informants, most community hospital nurse directors hold positions in order of seniority and position holders who have undergone training for middle and high-level executives. It means that the management must set goals in accordance with the vision of the organization, obvious planning and guidelines, monitoring, evaluating to provide management lead the organization to its goals. There are 6 steps in the strategy management process in a nursing organization as follows: 1) direction setting, 2) external environment analysis, 3) internal environmental analysis, 4) strategy formulation, 5) strategy implementation, and 6) strategic evaluation. 

This research indicates that strategic management in nursing organizations is important. Involved persons should promote and encourage nursing managers to have knowledge, understanding of strategy management for further organizational and professional development.