Nudge theory and concepts of choice architecture designs for behavioral change and promotion of medication adherence


  • Wiwat Thavornwattanayong
  • Niparat Srichan


Nudge theory, behavioral modification, choice architecture, pharmacist


Nudge theory and its choice of architectural design concepts aim to change the health behaviors of individuals and promoting medication adherence may be considered as an option to be used in pharmaceutical care. The objective of this article was to inform the reader of the concepts of nudge theory, as well as the choice of architectural design processes that affect patient decision-making by letting them choose options voluntarily without blocking any other options. The most important step of nudge theory requires the process of designing alternatives to stimulate or push individuals to modify their behavior or choose the options that are beneficial in the long-term and in the direction that pharmacists want them to happen. If pharmacists are able to understand this concept, they can apply this theory. These tools take responsibility for individual behaviors, thoughts and the decision-making process guides patients to change their behavior to choose more healthy options and makes pharmaceutical companies become more proficient.


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