PUBLIC ECONOMICS AND THE ROLE OF GOVERNMENTS IN MANAGING SPORTS EVENT PROGRAM BROADCASTING
DOI:
https://doi.org/10.14456/jsst.2023.2Keywords:
Sports broadcasting right, sports event program, sports management, public economics, public policyAbstract
Although the FIFA World Cup 2022 has come to an end, the chaos caused by the questions raised and asked by society about a government’s roles and responsibilities in managing sports event broadcasting continues to be present and pervasive. To answer such questions, the article aims at reviewing literature related to the roles and responsibilities of a government in sports event broadcasting management toward the public interest. By examining the lessons learned through the lens of best practice countries using public economics framework, European countries, England, Norway, Canada, Australia, and Singapore are investigated. It is to provide directions of sports-management-related public policy and implications for relevant government agencies.
(Journal of Sports Science and Technology 2023;23 (1): 18-35)
(Received: 4 February 2023, Revised: 20 June 2023, Accepted: 22 June 2023)
KEYWORDS: Sports Broadcasting Right/ Sports Event Program/ Sports Management/ Public Economics/
Public Policy
*Corresponding author: Thanavutd CHUTIPHONGDECH
Sports Management Program, Faculty of Sports Science, Chulalongkorn University
254 Pathum Wan, Bangkok, 10330
Email: Thanavutd.C@chula.ac.th
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