THE BCG ECONOMY MODEL AND ITS APPLICATION FOR SPORTS EVENT MANAGEMENT IN THAILAND
Keywords:ECG Economy Model, Sports Management, Sports Event, Sport Touirs, Sustainable Development
In the past times, Thailand’s economic and social development has created social inequality, income disparity, and natural resource degradation. As such, the limitative economic growth has therefore pushed Thailand into a middle-income trap country. To resolve such problems, during the past few years, a concept related to the BCG economy model, as a tool for national economic and societal development to accomplish inclusive and sustainable growth, has publicly been mentioned in Thai society. Although the model acts as a national agenda with the focus on the agriculture and food industry, energy and material sector, medical services, and tourism industry, its understandings, and linkages to the sports industry, as a part of tourism, stakeholders are vague due to its policy newness and absence of academic evidence. To bridge the knowledge paucity in the literature, this article proposes the BCG Blueprint as a practical tool for BCG conceptual application for sports event management as a component of sports tourism. Policy implications deriving from the blueprint are presented at end of the article for sustainable sports event management in Thailand.
(Journal of Sports Science and Technology 2022; 22 (2): 13-31))
(Received: 29 April 2022, Revised: 17 August 2022, Accepted: 9 September 2022)
Keywords: BCG Economy Model/ Sports Management/ Sports Event, Sports Tourism/ Sustainable Development
*Corresponding Author: Thanavutd CHUTIPHONGDECH
Sports Management Program, Faculty of Sports Science, Chulalongkorn University
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