Factors affecting the behavior of Drinkers aged 20-29 years in Noen Maprang district, Phitsanulok Province
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Abstract
This cross-sectional descriptive study aimed to investigate the factors influencing drinking behavior among individuals aged 20 - 59 years in Noen Maprang District, Phitsanulok Province. A sample of 390 individuals who had consumed alcohol within the past 12 months was recruited. Data were collected using questionnaires assessing personal characteristics, health literacy, and alcohol drinking behavior. Descriptive and inferential statistics were employed for data analysis, with stepwise multiple regression used to identify predictive factors. The majority of participants (64.90%) exhibited high-risk drinking behavior. The overall health literacy level was high (mean = 4.86, S.D. = 0.49). Gender, community role, Facebook information seeking, age (41 - 50 years), and health literacy (access to health information and services) emerged as significant predictors of drinking behavior, explaining 10% of the variance. Conclusion: The study highlights the need for targeted interventions to reduce high-risk drinking among individuals in this age group. Interventions should focus on addressing gender-specific factors, promoting community engagement, encouraging responsible information seeking, and enhancing health literacy, particularly in the area of accessing health information and services
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