Factors affecting the tobacco selling behavior of retail operators to youth near educational institutes in Nakhon Nayok Province

Abstract

This research is survey research with the objective of studying factors affecting the behavior of selling tobacco products to youth of retail store operators near educational institutions in Nakhon Nayok Province. The population studied was retail operators near educational institutions in Nakhon Nayok Province. Specifically stores near educational institutions within a radius of 1,000 meters, a total of 120 stores near educational institutions within a radius of 1,000 meters between November and December 2022. Descriptive statistics and multiple regression analysis were used in this study. The research results found that most retail operators at are female 71.67%, 38.83% aged 60 - 69 years, 75.83% marital status, 40.83% high school education, 83.33% non-smoker, 95.00% stores owner, 55.83% working time at the stores 11 - 20 years. The most retail operators had a high level of knowledge about the Tobacco Product Control Act and related laws, attitudes towards the sale of tobacco products to wards law enforcement, and behavior in selling tobacco products to youth were at a high level of 95.83%, 72.50%, and 90%, respectively. Factors that affect the behavior of selling tobacco products to youth with statistical significance at p < 0.05 include 4 factors: 1) distance between stores and educational institutions, 2) price of tobacco per pack, 3) number of tobacco packs sold and 4) types of tobacco sold. Therefore, emphasis should be placed on studying compliance with the law. And behavior is monitored, especially in stores that sell tobacco products.