Review and lessons learned from infodemic management by the Insight Unit under the infodemic management project for integrating into the context of the Department of Disease Control, 2023-2024

Abstract

During 2023-2024, the Department of Disease Control (DDC) initiated an infodemic management project by establishing the Insight Unit to conduct social listening and publish insight reports. This study aimed to describe the structure, processes, outcomes, and challenges of the Insight Unit and to provide recommendations for its transition from a temporary project to a regular function within the DDC. Using a qualitative approach, the researchers interviewed 12 personnel who were Insight Unit staff, DDC officials, and DDC executives, applying the FHI 360 Research Utilization Framework to guide data collection and analysis. This framework encompasses key aspects of establishment, evidence generation, dissemination, and institutionalization of the Insight Unit and its function. The study found that the Insight Unit relied on external funding, raising concerns about its sustainability. Despite this, both executives and staff valued its role and importance and recognized the need for ongoing efforts to manage information in public health. The Insight Unit's activities included social listening, data analysis, and generating insight reports. Between July 2023 and May 2024, the unit produced 14 reports focused on COVID-19 vaccines and other health issues, identifying public perceptions and concerns. However, challenges included selecting relevant topics, limited data sources, minimal application of behavior theories, and a lack of a strategic plan for report use. To enhance its sustainability and effectiveness, the study recommended integrating the Insight Unit’s activities with the existing DDC function, expanding partnerships across relevant disciplines, and creating clear guidelines for report dissemination and usage. Additionally, continuous evaluation of the infodemic management system’s outcomes and effectiveness is essential to measure impact and ensure alignment with public health goals. The transition would enable the DDC to use the Insight Unit's findings in policymaking and improve Thailand’s response to infodemic challenges, thus benefiting public health response.