Effectiveness of slow-paced safety instruction videos in conveying flight safety information to young first-time flyers

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Smith Boonchutima
Panusak Noonpakdee


Flight safety represents an important area of research, as it is concerned with minimising risks for passengers. Videos are a potential medium for effectively spreading flight safety information and raising awareness among first-time flyers. However, the literature concerning the characteristics of videos that contributed to the effective conveyance of flight safety information is limited and inconclusive. This study aimed to assess the effectiveness of slow-paced safety instruction videos in conveying flight safety information to young first-time flyers. In addition, it sought to establish the moderating role of gender in this relationship. The experiment was conducted in a school with 128 student volunteers aged 14–16 years. They were required to solve the pre-test first, after which they were divided into two groups matched by pre-test score and previous flight experience. Subsequently, the experimental group was exposed to the flight safety video while the control group watched a fun video of the same length. The results confirmed the effectiveness of the slow-paced video as a flight safety information medium, regardless of the gender of participants, implying its relevance for the further development of (flight safety) educational videos.


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Smith Boonchutima, Faculty of Communication Arts, Chulalongkorn University, Bangkok, Thailand

Faculty of Communication Arts, Chulalongkorn University, Bangkok, Thailand

Panusak Noonpakdee, Faculty of Communication Arts, Chulalongkorn University, Bangkok, Thailand

Faculty of Communication Arts, Chulalongkorn University, Bangkok, Thailand


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