Factors Associated with the Consumption of Food Supplements among Working-Age Group in Phrathatbangphuan Sub-District, Muang District, Nong Khai Province, Thailand
Keywords:The marketing mix, food supplement, working age
This study aimed to identify the factors associated with food supplement consumption among the working-age group in Phra That Bang Phuan sub-district, Muang district, Nong Khai province, Thailand. A cross-sectional analytical study was completed by 528 participants by a systematic random sampling. Questionnaires were administered for data collection (Reliability=0.77). Both bivariate and multiple logistic regression were fitted to identify associated factors. An adjusted odds ratio with a 95% confidence interval was conducted to determine the level of significance. Results showed that 56.06% of participants were female, aged between 18-59 years old (Mean=37.52 S.D. =12.39) and consumed food supplements around 35.04% of total food supplements for all age groups. Overall opinions on the marketing mix of food supplements were presented at a moderate level (50.95%). The opinions on the product, price, place, and promotion were moderate (48.48%, 57.95%, 59.28%, and 73.67%, respectively). Factors associated with the consumption of food supplements. First, age group 41-50 years old and 51-59 years old (ORadjusted=1.72; 95%CI: 1.04 to 2.83; p-value=0.031and ORadjusted=2.15; 95%CI: 1.28 to 3.62; p-value=0.002, respectively). and health literacy (access dimesion) presented at a high level (ORadjusted=2.09; 95%CI: 1.43 to 3.05; p-value <0.001). It was recommended that the firm need to focus on quality, along with maintaining the quality standards of the brand.
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