Effects of program of applying protection motivation theory on pesticide prevention behaviors among cassava farmers, Painokyoong sub-district, Hankha district, Chainat province
Keywords:Cassava farmers, Protection motivation theory, pesticide prevention behaviors
This quasi-experimental research aimed to study the effects of a program applying protection motivation theory on pesticide prevention behaviors among cassava farmers in Painokyoong sub-district, Hankha district, Chainat province. The samples were divided into two groups, 30 participants into the experimental group and 30 participants into the control group, using purposive selection method. The experimental group was participated in 10-week program including the perception component and the expectation component, developed based on the protection motivation theory. Data were collected using a questionnaire. The statistics used to analyze the data were percentage, mean and two-way repeated measure ANOVA. The results showed that the mean scores of the experimental group regarding perceived intensity from pesticide use, perceived susceptibility from pesticide exposure, response efficacy in effectiveness of prevention from pesticide, perceived self-efficacy of prevention from pesticide, and prevention behaviors from pesticide were higher than those scores before the program and higher than those of the control group, with statistically significant (p-value<0.01). The results indicated that the program of applying protection motivation theory on pesticide prevention behaviors had an effect on the pesticide prevention behaviors in the experimental group by changing their behaviors to be more appropriate practices. Therefore, relevant agencies can apply these operating activities to other areas.
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