Effects of Health Promotion Program of Applying Social Marketing Mix on Knowledge about Dengue Hemorrhagic Fever among Elementary Student Grade Six, Ongkharak District, Nakhon Nayok Province
Keywords:Dengue hemorrhagic fever, Social Marketing Mix, Prevention of Disease, Health Promotion Program
One group quasi-experimental research measured before and after receiving the program aimed to assess the effect of the health promotion program of applying social marketing mix on knowledge and behavior in the dengue fever prevention. Total of 23 grade 6 students was participated in the health promotion program, applying of a social marketing mix (4P’s; Product, Price, Place, Promotion) 4 weeks. The self-administered questionnaires were used to measure knowledge and preventive practice. Aedes mosquito larvae survey was also conducted. The data were analyzed by percentage, frequency, standard deviation and paired t-tests at significance level of p<0.05. The results showed that the students’ knowledge scores increased after completing the program (p<0.05). The mean practice scores on dengue prevention and elimination of Aedes larvae breeding sites were not different (p>0.05). The container index (CI) was zero after completing the program due to the regularly practice of dengue prevention and elimination of Aedes larvae breeding sites. Health promotion programs that apply a social marketing mix can be used as a school teaching model to encourage students to understand and participate in the prevention of dengue fever.
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