Factors Affecting Compliance Factors affecting compliance intention on tobacco products control act among tobacco retailers around schools of Health Regional 5th in Thailand
Keywords:intention of compliance with tobacco products control act, tobacco retailers, theory of planned behavior (TPB)
The cross - sectional survey research aimed to describe the intention and factors affecting intention to comply with Tobacco Products Control Act B.E. 2560 (2017) of tobacco retailers at grocery stores located around schools who were ever not complied with the law. The theory of Planned Behavior (TPB) was applies as a research framework. The samples 127 tobacco retailers at grocery stores located around government high schools within a radius of 1,000 meter in the 5th Regional Health and ever not complied with the law at least 1 article within a year. Data were collected by interview questionnaires. Descriptive statistics and inferential statistics were used to analyze data. The results revealed that 51.2% of the respondents had moderate intention to comply with the law. Seven factors were significantly related to intention to comply with the law with statistical significance (p< 0.05). Three of 7 factors are negative factors composing of number of opening hours of tobacco stores each day, number of non - compliance with the law, and subjective norm which is of government organization. The rest 4 factors are positive factors composing of the perception of the law, the attitudes to comply with the law, perceived behavioral control towards compliance with the law, and received advices or supporting items from dealers of the cigarette companies. Based on the results, 3 factors could statistically predict intention to comply with the law up to 73.6% (Nagelkerke R2 = 0.736) composing of perception of the law, perceived behavioral control and attitude towards compliance with the law. The recommendations are to strengthen the engagement activities for tobacco retailers to comply with the law, particularly those at grocery stores who had experienced on non - compliance with the law, and to provide incentives by various approaches to those who comply with the law.
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