Analysis of Public Communication Strategy of Department of Diseases Control Using a Framework of Public Sector Management Quality Award

Abstract

This research aimed to analyze the implementation of the Department of Disease Control's public communication strategy with the framework of Public Sector Management Quality Award (PMQA) and to propose guidelines for development of the strategy implementation. Qualitative research methodology using document analysis technique was utilized. The scope of study was the document relevant to the strategy during 2000- 2012. It was found that the implementation was complied with the PMQA, especially in terms of the category 1, 2, and 3, which were involved with the executive level who were more familiar with the quality assurance criteria, and considered as the core mission of the strategy. As for the category 5 and 6, the implementation was not as clearly expressed as the prior mentioned categories. Therefore, the researcher proposed that the knowledge about the quality assurance should be increasingly transferred to a group of operational staff and that the strategy committees should coordinate with the organizations that directly responsible for the underperforming categories. This could increase their involvement in the implementation of the categories beyond public communication strategy's core missions. Moreover, it was advisable that the strategy committee should increase the emphasis on the quality improvement concerning values.