Development of business models for indigenous genetic improvement in small ruminant farms through reproductive biotechnology


  • Sarawanee Khunmanee
  • Theerawat Swangchan-Uthai
  • Junpen Suwimonteerabutr
  • Pintira Thiangthientham
  • Sanya Supappornchai
  • Mongkol Techakumphu


business model, reproductive biotechnology, small ruminant farm


This study aimed to establish a business model of reproductive biotechnology in small ruminant. Sets of
questionnaires were administered to interview 115 farmers from different regions in Thailand. Data including age,
educational background, farm size and type, source of replacement breeders, breeding technology, farm problems and
attitude toward the technology were collected. Logistic regression analysis along with neutral network analysis was
used to identify factors associated technology interest with P < 0.05. Results showed that among 115 participants, 72.2%
were interested in reproductive biotechnology. In univariate logistic regression analysis, farmer’s age [OR=0.96, 95%
CI (0.93,1.00)], educational background [OR=1.17, 95% CI (0.13,0.80)], production problems [OR=1.28, 95% CI
(1.12,1.478)] and marketing problems [OR=1.40, 95% CI (1.18,1.67)] were independently associated with technology
interest (P < 0.05). Similar to the neural network analysis, farmer’s age, overall farm problems, marketing problems,
production problems and educational background were the primary factors influencing technology interest of farmers.
Next, the data from 18 semi-structured interviews were interpreted to establish suggested business models of
reproductive biotechnology package. This indicated that a single business model could not fit the expectation of all
farmers. Thus, six business models were established and 2 models were initially implemented in 7 farms with a
moderate successful rate. In conclusion, the implement of reproductive biotechnology in small ruminant farm should
be addressed to the young farmers with high education to improve the animal genetic value and sustain their
livelihoods. However, the different farm managements play a key role in the success of these business models.


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How to Cite

Khunmanee, S., Swangchan-Uthai, T., Suwimonteerabutr, J., Thiangthientham, P., Supappornchai, S., & Techakumphu, M. (2019). Development of business models for indigenous genetic improvement in small ruminant farms through reproductive biotechnology. The Thai Journal of Veterinary Medicine, 49(3), 217–225. Retrieved from



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