@article{Mathuros_2018, place={Nonthaburi, Thailand}, title={The Study of Consumer Behavior and Attitude Toward Drugstore in Mueang District, Phang Nga Province}, volume={21}, url={https://he01.tci-thaijo.org/index.php/fdajournal/article/view/138785}, abstractNote={<p>This research aims to study consumer behavior toward drugstore, comparative study of personnel<br>characteristic with consumer attitude toward drugstore and relationship study between<br>consumer behavior and attitude toward drugstore in Mueang District, Phang Nga Province. Data<br>was collected from 400 working age people between 15 – 59 years old by convenience sampling<br>from 1 – 31 March 2013 by using questionnaires that the researcher created. Statistics used were<br>mean, percentage, standard deviation, student’s t–test, One way ANOVA and Chi–square. Result<br>of the study revealed consumer behavior for drugstore service usage that the most frequency<br>of service usage per month is once or less than equal to 70.7 percents. Period of the most<br>service usage is 18.01–24.00 pm equal to 52.7 percents. Percentage of service usage in the same<br>drugstore for sometimes is equal to 38.5 percents. The service usage of consumers is medicine<br>perchasing equal to 56.89 percents, medicine usage consulting equal to 18.85 percents respectively.<br>The most purchasing method is dispensing by the patients inform pharmacist about their<br>symptoms equal to 69.3 percents.The most purchasing item is medicine equal to 88.3 percents,<br>most of medicine is analgesic and antipyretic drug equal to 77.0 percent. Next group is medicine<br>for skin desease equal to 4.8 percents, respiratory medicine for 4.2 percents and gastrointestinal<br>medicine for 4.0 percents respectively. Attitude of the consumers in the samples are found<br>that there are five levels of attitude, the first level is personnel ,the second is location, the third<br>is facilities, the fourth is price, the fifth is products and those level’s mean are 4.74, 4.57,<br>4.43, 4.32 and 4.13 respectively. By the way, comparing between attitude and personnel<br>characteristics found that different gender have different attitude toward drugstore with<br>statistical significance level at 0.05 (t=2.489, p =.013). Relationship between the same drugstore<br>service usage and attitude toward drugstore of the consumers is that statistical significance<br>(χ2=9.672,df.=2,p=.008). Also, type of products which purchasing from drugstore is related<br>to attitude toward pharmacy with statistical significance (χ2 =11.885,df.=2,p =.003). However,<br>frequency, period, purchasing method are not related to attitude toward drugstore with<br>statistical significance.</p>}, number={1}, journal={Thai Food and Drug Journal}, author={Mathuros, Pornsak}, year={2018}, month={Aug.}, pages={32–40} }