A Behavioral Change Program for Reducing Alcohol Consumption among Agricultural Housewife in Extreme Consumption Area of Lower Northern Part
Keywords:Self-Efficacy, Drinking behaviour, Women group
This research is a quasi-experimental research that studied the efficiency of a behavioural change program with the principle of persistence to enticement to reduce alcohol consumption among women group in an area known for high consumption rate in lower part of the northern region, Nongkula Bangragam, Phisanoolok Province. A simple random sampling method was used to sample the 60 participants who were divided into two groups of equal halves: the experimental group and the control group. The experimental group was enrolled in the alcohol consumption behaviour changing program by applying the theory of self-efficiency in terms of persistence to enticement. The main procedures included 1) learning from successful sample in rejecting consuming alcohol 2) seeing the model or experiences of others in rejecting the alcohol consumption 3) using convincing words to make people believe that they can succeed in rejecting alcohol consumption and 4) promoting physical and emotional condition to have behavior of preventing alcohol consumption. The experimental group was enrolled in the program 5 consecutive times. In the 4th, 8th and 12th week of the program, data were collected using a questionnaire before and after the experiment and analyzed using descriptive statistics, independent T-test, and Repeated Measure ANOVA as appropriate. The results of the study found that majority of the women group in both the experimental group (43.3%) and control group (46.7%) had an age range of 40-49 years old. Among the experimental group, 83.3% were married and 90.0% in the control group. Both the average self-efficacy score and theaverage score of expectation in result and drinking behaviour in the experimental group before and after the experiment were statistically different with statistical significance at 0.05. Upon data analysis by Repeated Measure ANOVA, the authors found that the experimental group had an increased average score of self-efficacies and an increased average score of behaviour in reducing alcohol consumption both of which were statistically significant (p-value < 0.001)
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