SMUTHKOCHORN, K. and CHUTIPHONGDECH, T. (2026) “CLASSIFICATION OF GROUPS, OBSTACLES, AND STRATEGIES TO PROMOTE SPORTS VIEWERSHIP AMONG NON-SPORT FEMALE FANS”, Journal of Sports Science and Technology, 26(1), pp. 7–19. available at: https://he01.tci-thaijo.org/index.php/JSST/article/view/288364 (accessed: 10 October 2026).