SMUTHKOCHORN, K.; CHUTIPHONGDECH, T. CLASSIFICATION OF GROUPS, OBSTACLES, AND STRATEGIES TO PROMOTE SPORTS VIEWERSHIP AMONG NON-SPORT FEMALE FANS. Journal of Sports Science and Technology, [S. l.], v. 26, n. 1, p. 7–19, 2026. Disponível em: https://he01.tci-thaijo.org/index.php/JSST/article/view/288364. Acesso em: 9 oct. 2026.