SUCHAO-IN, K.; TRONGJITPITUK, T. THE ROLE OF SPORTS TEAM REPUTATION AS THE MEDIATOR BETWEEN CELEBRITY ENDORSEMENT AND SPECTATOR LOYALTY IN THE PROFESSIONAL THAI FOOTBALL LEAGUE. Journal of Sports Science and Technology, [S. l.], v. 22, n. 1, p. 59–69, 2022. DOI: 10.14456/jsst.2022.5. Disponível em: https://he01.tci-thaijo.org/index.php/JSST/article/view/252333. Acesso em: 19 sep. 2026.