SMUTHKOCHORN, K., & CHUTIPHONGDECH, T. (2026). CLASSIFICATION OF GROUPS, OBSTACLES, AND STRATEGIES TO PROMOTE SPORTS VIEWERSHIP AMONG NON-SPORT FEMALE FANS. Journal of Sports Science and Technology, 26(1), 7–19. retrieved from https://he01.tci-thaijo.org/index.php/JSST/article/view/288364