Christian University Journal

Development Guidelines for Tourism Components Responsive to Senior Tourists’ Behavior: A Case Study of Mueang Prachinburi District, Prachinburi Province

Somluk Bunnarong, Karoon Intavas, Maneerat Sukkasem, Wongduan Janpong — Thu, 11 Dec 2025 00:00:00 +0700

This quantitative research aimed to: (1) investigate the health conditions and travel behavior of senior tourists in Mueang Prachinburi District, Prachinburi Province; (2) examine their needs regarding tourism destination components; and (3) propose development guidelines for destination components that respond to their behavior and needs. The sample consisted of 400 Thai senior tourists aged 60 and above, selected using accidental sampling. The research instrument was a structured questionnaire, with content validity index ranging from 0.67 to 1.00 and a reliability coefficient (Cronbach’s Alpha) of 0.858. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. The findings revealed that (1) 48.10% of elderly tourists reported having chronic health conditions, with hypertension being the most prevalent. However, most respondents perceived such conditions as not hindering their travel. The majority preferred nature-based tourism, particularly mountain and scenic travel (28.50%), and favored accommodations in hotels and resorts (50.00%). (2) The overall demand for tourism destination components was rated high to very high. The highest mean score was found in the activity component (M = 4.50), followed by service provision (M = 4.41), and accommodation (M = 4.36). (3) The proposed development guidelines include: providing health-related facilities, adopting universal design principles in spatial planning, and designing activities aligned with the physical capacities of older adults. These approaches can enhance the readiness of tourism destinations in Prachinburi to accommodate an aging society in a sustainable and inclusive manner.

Enhancing Logistics Management for Meat Goat Farmers in Regional Livestock 7

Supreechaya Bunmak, Nathawan Samakachan — Thu, 11 Dec 2025 00:00:00 +0700

This research aims to: 1) study the logistics management of meat goat farmers in the Region Livestock 7, 2) analyze the environment and logistics management potential of meat goat farmers in the Region Livestock 7, and 3) develop proposed guidelines for improving logistics management for meat goat farmers in the Region Livestock 7. A mixed-methods approach was applied. The quantitative sample consisted of 400 meat goat farmers in Livestock Region 7, selected through stratified sampling. Data were collected via questionnaires and analyzed using frequency, percentage, mean, standard deviation, t-Test, one-way ANOVA, and multiple regression analysis. For the qualitative research, nine key informants - including network leaders and farmer representatives - were purposively selected and interviewed in-depth, with data analyzed through content analysis. The results of the study revealed that overall performance in inbound and outbound logistics management was high, with mean scores of 3.97 and 3.75, respectively. Personal factors including age, education level, number of laborers, farm size (on owned land), and number of goats-significantly influenced logistics management. Inbound logistics - specifically raw material demand planning, material handling, packaging, and warehouse management - also had a significant impact on outbound logistics and could predict 70.50% of the variance. The SWOT analysis indicated that strengths included the rapid reproduction rate of goats, low production costs; weaknesses involved limited farm management skills and access to technology; opportunities arose from increasing demand for goat meat; and threats included cost of animal feed and legal constraints on animal movement. Based on these findings, the study proposed 16 strategies using the TOWS matrix, focusing on enhancing meat goat farmers knowledge and capabilities to manage logistics effectively and to support future expansion of the goat meat market.

The Effects of Health Literacy Enhancing Program on Health Literacy and Preventive Health Behavior of Older Adult with Prediabetes

Supasinee Rattinthiwanon, Nongpimol Nimit-arnun, Sasitorn Rojanaveth — Thu, 11 Dec 2025 00:00:00 +0700

A quasi-experimental research using a two-group pretest-posttest design was conducted to examine the effects of a health literacy promotion program on health literacy, disease prevention behaviors, and health outcomes among older adults with prediabetes. The participants were older adults with fasting blood sugar levels between 100–125 mg/dL who had not been diagnosed with diabetes. A purposive sampling method was used to select 23 participants for each group. The experimental group participated in an 8 weeks health literacy promotion program, while the comparison group received routine care. Data were collected using a personal information questionnaire, a health literacy assessment (KR-20 = 0.71), and a diabetes prevention behavior questionnaire (Cronbach’s alpha = 0.71). Data were analyzed using descriptive statistics and t-tests. Results showed that the experimental group had significantly greater improvements in health literacy, diabetes prevention behaviors, and fasting blood sugar levels before receiving the program and the comparison group. It is recommended that the program be applied in primary healthcare settings by integrating group-based learning with home-based learning via mobile phones, using accessible and easy-to-understand tools for older adults. These should be aligned with their lifestyle, thereby effectively prevent new diabetes patients.

Development of Healthy Pandan Pudding Using Sucralose as a Sugar Substitute

Kitsanatorn Saeiam, Patthama Hirunyophat, Jiraporn Weenuttranon — Thu, 11 Dec 2025 00:00:00 +0700

This study aimed to develop a Thai Lod-Chong into pandan pudding using sucralose as a sugar substitute to create a prototype of a healthier dessert suitable for consumers of all ages. The study investigated the types and concentrations of gelling agents, including gelatin and kappa-carrageenan at 1.50% and 2.00% w/w, as well as a combination of 1.00% (w/w) gelatin and 1.00% (w/w) kappa-carrageenan. The combination of gelatin and kappa-carrageenan at 1.00% (w/w) each resulted in desirable physical qualities for the pudding, with sensory liking scores ranging from 7.14 to 7.80, indicating moderate to high consumer acceptance. The study on sucralose substitution levels (25%, 50%, 75%, and 100% of the total sugar) in Thai Lod-Chong pudding revealed that replacing 50% of the total sugar with sucralose was within the acceptable range for consumers in terms of texture quality. The nutritional values of the developed product included protein, fat, ash, carbohydrates, and dietary fiber at 4.08, 9.29, 0.29, 13.98, and 0.08 grams per 100 grams, respectively. Reducing the amount of sugar resulted in a 1.14-times and 1.17-times reduction in total energy and energy from fat, respectively. Shelf-life evaluation indicated that the product's microbiological quality complied with the Thai Community Product Standard for soft jelly (TCPS 519/2004) and could be refrigerated (4.00±2.00 °C) for at least 7 days. This prototype pudding demonstrates potential for modernizing traditional Thai desserts in a format tailored to the needs of health-conscious consumers.

The Relationship Model among Transformational Leadership, Innovation Capability and Organizational Performance of Non-life Insurance Companies in Thailand

Chairat Krairod, Chisanupong Thongpuang, Pabhagorn Suvarnadhada — Thu, 11 Dec 2025 00:00:00 +0700

This quantitative study aimed to examine a structural model of the relationships among transformational leadership, innovation capability, and organizational performance in non-life insurance companies in Thailand. The sample consisted of 384 executives, selected through stratified random sampling. The research instrument was a questionnaire measuring transformational leadership, innovation capability, and organizational performance, with high internal consistency (Cronbach’s alpha = 0.94). Data were analyzed using path analysis. The results revealed that the proposed model showed a good fit with the empirical data (χ²/df = 1.15, GFI = 0.98, AGFI = 0.96, RMSEA = 0.02, RMR = 0.01, CFI = 0.99, p-value = 0.25). Path analysis indicated that transformational leadership had a direct effect on organizational performance (β = 0.42, p < 0.05) and a direct effect on innovation capability (β = 0.68, p < 0.01). Moreover, innovation capability directly influenced organizational performance (β = 0.50, p < 0.05), and transformational leadership indirectly affected organizational performance through innovation capability (β = 0.76, p < 0.05). Based on these findings, it is recommended that non-life insurance companies focus on developing transformational leadership and enhancing innovation capability to improve organizational performance in a competitive and rapidly changing environment.